Berenjager Honey & Bourbon formed the ultimate grassroots guerrilla marketing opportunity with Thunderpress.
EPG Brand Acceleration was able to create an alliance sponsorship for Barenjager Honey & Bourbon for the V-Twin COVID-19 Crossing Tour 2020. Berenjager Honey & Bourbon was looking for a grassroots guerrilla marketing opportunity, and V-Twin COVID-19 Crossing Tour 2020 was looking for a unique alliance. Thus, a dream team was born! The tour lasted 2000 miles and each day ended with live videos making Barenjager Honey & Bourbon cocktails to unwind from the days ride.
“In a time of event cancellations and marketing dollars lost due to the recent pandemic – having this opportunity to have Barenjager Honey Bourbon sponsor the COVID Crossing with Thunderpress & VTwin Visionary was a great investment! Each cocktail video garnered anywhere from 3K – 9K views – and gave our brand a totally new audience. We have already seen an uptick in our followers – and direct contact with new consumers who have already supported the brand with purchases out in the market.”- Jenny of Barenjager Honey & Bourbon