Media and Information Company Invests in Building Brand Fans
EPG Media LLC announces today that it is relaunching its media and marketing services business under a new entity – EPG Brand Acceleration – a business growth accelerator. Using first-party market data and targeted media content, EPG Brand Acceleration will drive awareness and create brand fans through a myriad of engaging experiences and touchpoints in the Adult Beverage, Powersports, and Power Equipment industries.
“EPG Brand Acceleration is more of a reflection of our products and solutions that we offer clients to help propel their brands into the future. No longer do you target your audience through one channel, but rather several with a more integrated approach which is the foundation of our offerings,” said Sara Nath, Managing Director.
This move includes forming a new company, EPG Specialty Information, which will provide the springboard into a comprehensive Trade and Consumer Measurement and Insights Practice working with endemic and non-endemic clients to inform business decisions.
“The launch of EPG Specialty Information is the logical next step in the growth of our business which has included investments in analytic tools, human talent, and market intelligence,” stated Andrew Esham, V.P. & Managing Director. “Development of our data products are complete, and we are in the exciting phase of scaling our consumer and trade insights to boost our clients’ decision-making abilities.”
EPG leads the industry in creating and delivering break-frame products and services. A woman-owned business, we leverage our 20 years of experience to inform, ignite and excite brand fans anywhere, anytime with our audience and research of 4 million engaged buyers and sellers in the adult beverage, powersports, and power equipment industries. We are channeling our passion for the industries we serve through content, data, and experiences that are informational, authoritative, engaging, and innovative.
“By every metric, our business prospered through the pandemic, as revenue, page views, content, and audience engagement all increased,” added CEO Marion Minor in closing. “And we are well-positioned to further grow alongside our clients in a rapidly changing marketplace.”