BRAND ENGAGEMENT

EPG Brand Acceleration was able to create an alliance sponsorship for Barenjager Honey & Bourbon for the V-Twin COVID-19 Crossing Tour 2020. Berenjager Honey & Bourbon was looking for a grassroots guerrilla marketing opportunity, and V-Twin COVID-19 Crossing Tour 2020 was looking for a unique alliance. Thus, a dream team was born! The tour lasted 2000 miles and each day ended with live videos making Barenjager Honey & Bourbon cocktails to unwind from the days ride.

“In a time of event cancellations and marketing dollars lost due to the recent pandemic – having this opportunity to have Barenjager Honey Bourbon sponsor the COVID Crossing with Thunderpress & VTwin Visionary was a great investment! Each cocktail video garnered anywhere from 3K – 9K views – and gave our brand a totally new audience. We have already seen an uptick in our followers – and direct contact with new consumers who have already supported the brand with purchases out in the market.”- Jenny of Barenjager Honey & Bourbon

Old Forester Whisky knew the unique experiential opportunity that came along with sponsoring The Beverage Alcohol Retailers Conference. With the event being located that year in Louisville, Old Forester created a one-of-a-kind distillery tour for liquor store retailers. The retailers were immersed in this whiskey’s world where they had the opportunity to set up their own barrel picks, engage in exclusive tastings and get personal with the distilling team. By strengthening that connection between the Old Forester brand and potential vendors, the brand’s distribution made it into stores they may not have been able to connect with previously. These are deliverables a brand doesn’t get with traditional marketing, and personal touches like this build brand loyalty for years to come.

CFMOTO Powersports partnered with EPG Brand Acceleration to build and execute a year-long integrative marketing program within the powersports specialty industry that included:

• Monthly custom eblasts that on average yielded a 24% open rate.
• Year-long Powersports Business marketing pieces within each issue
• Monthly enewletter brand placement
• A custom built Close-Up Standalone Issue deployed to the Powersports audience

Vinexpo, one of the largest exhibitions for wine and spirits professionals from all over the world, has used the Beverage Information Group’s platforms to maximize their exposure through a variety of print and digital solutions for years. After targeting specific niches in the alcohol beverage industry for years, they were forced to reevaluate their brand image and find alternative marketing strategies to connect with their audience until large events were safe to attend again.

Podcasts were a perfect distribution channel for Vinexpo to update and stay in touch with their audience. Prominent positioning is key when communicating; this option gave them the ability to share updates and industry news with their audience until they could meet in-person again. Our immersive marketing solutions allow companies to create custom packages, including niche podcasts and digital platforms to promote and advertise brands on targeted e-news, e-blasts, and websites.