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Power Consumer Audience

Reach passionate riders and high-intent buyers with custom solutions that power real growth.

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Target

Build Brand Momentum
Targeted Consumer Marketing

Reach powersport enthusiasts at every stage of their journey, from first-time buyers to lifelong brand loyalists. Our integrated consumer marketing solutions fuel results for CPG brands, OEMs, retailers, and agencies alike—and our audience engagement and data ensure visibility with high-intent consumers.

  • 35.8% average e-newsletter open rate
  • 230k average monthly page views
  • 60% own 2 or more powersports vehicles
  • 79% of our powersports audience purchased a product after seeing it advertised within our brands
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Qualified, engaged Buyers
Reach Consumers Who Power the Market

Our powersports audience is made up of hundreds of thousands of affluent, outdoors-loving consumers who buy products and services to fuel their lifestyle. Take advantage of high-impact audience segmentation through our trusted family of brands.

  • SnowGoer

    Since 1966, SnowGoer has been the go-to brand for snowmobile enthusiasts who live for the ride. From gear reviews to the latest sleds, SnowGoer delivers expert insight, unmatched passion, and decades of community.

  • Rider

    Rider is the definitive motorcycle brand built by and for true enthusiasts. For over 50 years, it’s delivered in-depth road tests, travel inspiration, gear reviews, and tech insights—everything serious riders need to fuel their passion.

  • American Rider

    American Rider taps into the heart of America’s motorcycle culture. With exclusive coverage of custom builds, rallies, gear, and garage tips, it’s where heritage meets horsepower for an audience that rides with pride.

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Brand Activations
Elevate Your Brand Experience

Bring your brand to life in ways that resonate. Whether it’s face-to-face at Big East Powersports Show or in-ear with our nationally followed podcasts, we help you create high-touch, high-trust moments with passionate riders and buyers.

  • Brand Booths Icon Annual Consumer Expos
  • Custom Event Experience Icon Product Reviews
  • Logo Placement & Signage Icon Sponsored Podcasts
  • Brand Booths Icon Brand Booths
  • Logo Placement & Signage Icon Custom Event Experiences
  • Logo Placement & Signage Icon Logo Placement & Signage
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Capture Consumers
Digital Strategies that Deliver

Our digital lead generation tools connect your brand with powersports enthusiasts who are actively researching, buying, and riding. Get ahead with verified contacts and campaign insights designed to help you grow.

  • Webinars icon Interactive Content
  • Resource Guides icon E-newsletters Features
  • Resource Guides icon Native Advertising
  • Custom Event Experience Icon Programmatic
  • Custom Event Experience Icon First-Party Audience Targeting
  • Resource Guides icon White Papers
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Brands

EPG Brand Acceleration
Explore Our Media Brands